The transportation industry is doing everything in its power to remain competitive, cost-effective, and efficient. Part of that requires acknowledging the “innovations that hold great promise for revolutionizing the travel and transportation ecosystem,” according to MarketWired. Hyperconnectivity is one of those innovations.
What Is Hyperconnectivity?
The World Economic Forum defines hyperconnectivity as “the increasing digital interconnection of people – and things – anytime and anywhere.” Simple as that. Social media, mobile devices, and other emerging technologies make it possible for us to stay connected at all times. With continuous connectivity, data is created and shared, and our existing technology becomes smarter as a result.
How Is It Changing the Industry?
This idea of hyperconnectivity plays into our ever-evolving forms of communication, significantly altering the way all industries—including the transportation industry—do business. While some might argue that hyperconnectivity disrupts particular institutions, we must also acknowledge the new opportunities that it’s creating. According to the World Economic Forum:
By 2020 there will be 50 billion networked devices. This level of connectivity will have profound social, political, and economic consequences, and increasingly form part of our everyday lives, from the cars we drive and medicines we take, to the jobs we do, and the governance systems we live in.
It’s clear that the idea of hyperconnectivity is one that we can’t avoid, both in our personal lives and as businesses.
Communication Technology of Today
It’s more important than ever to keep up with communication trends. Equipping employees with new technology allows companies to remain competitive in the transportation industry, ensuring they provide the fastest and safest source of delivery to their customers. Here are two communication technologies that are said to have the potential to shape the industry:
Holographic Communication Platforms
Holographic technology was invented in the 1940’s by physicist Dennis Gabor (awarded the Nobel Prize in Physics “for his invention and development of the holographic method” in 1971), but only recently has the public embraced it. “Sophisticated holographic communication platforms provide a potential substitute for business travel and physical meetings,” the non-profit foundation stated in their report. Companies like Cisco have already created holographic technology for video conferencing. The technology allows the speaker to appear live and in person, but record from anywhere.
Mobile Living Rooms And Virtual Offices
The idea that employees can be productive in any environment has fueled the rise of mobile living rooms and virtual offices. The definition of workplace has changed from a desk in which we are expected to sit to simply a place where we get work done. This is no different for workers in the transportation industry. The World Economic Forum explained that “the mobile living room and virtual office complements travel and commuting by offering high-speed access, in all kinds of vehicles, to media, and applications in the internet cloud; it uses voice/gesture steering and simpler holographic displays.”
But just because mobile living rooms and virtual offices are on the rise doesn’t mean their goals have changed. Collaboration and communication remain keys to productivity. To assist with this, various tools have been created. For example, software developers have created apps that aid in mobile office work. These include apps for mobile communication, document collaboration, time tracking, and travel planning. Virtual personal assistants, like Apple’s Siri, have made tasks easier and are predicted to become smarter in future years, adapting to user preference and analyzing data in hopes to react autonomously to certain situations.
In the end, we know three things are true. Technology will continue to evolve. Hyperconnectivity will become more prevalent. And our methods of communication will change as a result. It’s our job to keep up, ensuring the transportation industry remains competitive, cost-effective, and efficient.